Introducing a refreshed and modernized Sunlife brand

We’re excited to share our new brand. Sun Life is becoming Sunlife, with a refreshed name, logo and tagline, Making life brighter, that shows how our company has evolved. Today, Sunlife supports employers and their employees across wealth, health, protection and planning, and our brand now reflects that broader role.  

Your relationship with Sunlife doesn’t change. Products, services, compensation arrangements, account access, contracts, support and day-to-day interactions continue as usual. Existing materials remain valid during the transition unless we provide updated guidance.  

The rollout will happen in phases over 18 to 24 months. During this time, you may see the previous Sun Life brand and the new Sunlife brand in market together.  We’ll share updates throughout the transition.  

Next steps  

There is no action required by you or your Clients at this time. Continue working with Sunlife as you do today. Thank you for your partnership.  

Questions? We’re here to help.

Please contact your Sunlife Group Retirement Services Representative.